Launching the Messaging Nautilusįrom a content marketing perspective, the week’s most interesting event was the introduction of the SiriusDecisions’ “Messaging Nautilus.” The nautilus, based on the mathematical progressions often found in nature, was designed to organize a company’s messaging strategy as a series of progressively evolving steps. ![]() In this week’s feature, however, we’ll focus on a topic that turned out to be particularly rewarding: content marketing, messaging and management strategies. A number of sessions featured SiriusDecisions’ analysts rolling out new or modified versions of its frameworks, covering activities such as measurement, messaging, competitive analysis, teleprospecting and many others. This year’s Summit, held in Orlando, Fla., was no exception. Most likely an even bigger factor is the SiriusDecisions team’s talent for condensing its knowledge into compelling models and frameworks. ![]() Part of the reason is SiriusDecisions’ ability to plug into and analyze top-performing organizations across a variety of industries. In recent years, the SiriusDecisions Summit 2014 has come to define the state of the art for modern sales and marketing organizations.
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